Reactivation Letters That Get Results!
Revealed, The Only Chiropractic Patient Reactivation Letters That
Produce Results The First Time You Send Them Out!"
One Pay: $97
Two Pay: $48.50
you’re reading this, you’re probably just like every other chiropractor
You’ve let your marketing decline and now you’re scrambling to get some
of your inactives, ACTIVE again.
And chances are, you did a google
search usign the keywords, "chiropractic
reactivation letter" or "chiropractic reactivations letters".
Well that’s a good thing. I'm Glad
here, becuase what I'm about to share with you can add an additional
six figures to your income this year!
important that you contact your inactive patients as often as you can.
...and the sad truth is, most chiropractors just don't do
Does this sound like you?
...(lol)...I thought so...I know, because that's how I used to be to.
see, there is no easier patient in the world to acquire, than someone
who is already familiar with you, your office and with chiropractic.
fact, a patient that came into you once or twice, ten years ago, still
has a better chance of coming back to you than someone who doesn't know
you. People LIKE to do business with people they KNOW, LIKE and TRUST.
why I focus so much energy on reactivating inactive patients.
Dollar-for-Dollar, there are few marketing strategies that will bring
back the type of Return on Investment (ROI) as reactivation strategies.
you ever been driving
home and asked yourself...
oh where, have
my former patients gone?
happened to Mary? Was it something I said or
something I did or didn't do?
Was it something the staff did that no
one ever said anything about?
In order to be successful and have
a full, active, thriving, kick-butt, waiting list practice, it's
important to understand why patients stay and why patients leave your
Some of the answers might surprise you.
reasons make sense and others are beyond your control. Whatever the
answers, information is power and it's imperative to the success of
your chiropractic business to understand what is happening and what you
can do about it.
Does this sound familiar?
So, you have been seeing a patient for
months or several years and, all of a sudden, they disappear. They
don't reschedule and
they don't call. What happened?
Well, short of asking them (and
I do suggest that you have your staff survey some of your
patients with a phone call for these answers), you cannot "assume" you
know the answer.
the reasons clients discontinue
chiropractic care are:
getting the same value or perceived benefits.
are not interested
in trying new modalities in health care.
found a more suitable doctor for them at that time.
longer satisfied with your staff or your services.
had a bad
experience with you or the staff.
don't have a good reason.
finally you are out of sight, out of mind.
As you can see from the list, some things have nothing to do with you
and would not warrant you trying to reactivate them.
a patient moves out of state, unless they come back to visit friends,
you are not likely to see them on your table again.
Are Only Two Types Of Patients You
"Can" Reactivate And They Are...
The ones you
stopped paying attention to, and they...well..."QUIT"!
News though, this patient can be easily
the truth, wouldn't you quit too?? ...if your doctor stopped
listening to you and stopped paying attention to you, I think it's safe
to say that you would discontinue care with them too.
I have also found that you can
easily reactivate patients in which the patients simply "had you
slip from the forefront of their mind". ...you no
longer had "top of mind awareness" with them.
You see, if
your patient is in pain, adjustments may be at the forefront of their
minds. ...and once they start "feeling better", and if you haven't had
enough time to educate them, you might easily slip from their minds as
they go about
their daily activities.
You know the saying, "Out of sight, out of
mind." Nothing could be truer in this profession, especially in the
absence of pain.
So, what to do?
all, chiropractic patient reactivation is easier and less expensive
then drumming up new
patients. Since you already have enjoyed a relationship with these
people, they trust you, they like you and they have an affinity for you.
In essence, all
you have to do is plant the seed and call them back into your practice.
You might need to provide an incentive, but it's well worth it.
this a pain? You bet it is, but it’s totally worth it. I
find the personal
touch is better and patients seem to respond more favorably than an
e-mail or an initial phone call.
In one of my letters I say that
I am thinking of them, that I hope they are well and taking care of
themselves and that I am here for them if they need an adjustment.
That's it. That is a basic letter and not one that I throw in the kit.
Everyone can do this type of letter.
If you’re smart, you'll follow
it up with a phone call a week to ten days later, but often the phone
is ringing before I get the chance to even make that call.
The response is amazing.
have doctors who use my easy to implement chiropractic patient
and they get an overwhelming response to the letters and have an
extremely high success rate.
docotor had a 75% response rate to just one of my reactivation letters.
patients will be delighted that you are thinking about them and wishing
Some patients are totally surprised to
get a letter from you. They're surprised because you took the time to
contact them and they are usually very, very anxious to resume
relationship they had with you.
Chriorpactic Patient Reactivation
does not have to be complicated and can be very successful. If you go
through your files on a monthly basis, you can probably find a few
clients each month to reach out to.
I suggest you send as many
reactivation letters each month as you can. It keeps the energy of the
If you really believe in taking care of your patients, this step should
be very easy for you.
that you have them back in your practice, you must keep them there.
Remember, they probably dropped off because you were out of sight and
out of mind. ...or because you stopped paying attention to them.
want to go over a few things about chiropractic patient reactivation
that you need to be aware of to become more successful at patient
Major Things You Have To Incorporate
Into Your Letters To Make Sure They Pull.
want to focus on the specialized letters that you can use to reactivate
your inactive chiropractic patients without spending a ton of money.
First of all
let’s talk about frequency. How often do you want to mail to your
- You should plan on sending a chiropractic patient reactivation letter
two-four times per
year. The more you can send letters, newsletters, postcards, etc. and
stay in contact with your patients, the better.
You can still
use the same overall letter each time, but you do have tweak it
somewhat, so your patients don't think you're sending them the same
letter each time. In my
kit I provide you numerous different versions.
should never BORE them either. All you have to do is remember, WIIFM?
That’s all they really care about. What’s In It For Me? If you can
answer this in your letters, they’ll never throw your letter in the
trash and they’ll always open your mail, so be careful here. Make sure
you take care of them.
let’s talk about something Ilearned from one of my mentors. He called
- Your patient reactivation letter should be written in the same style
letter to your friend. I don’t know how many people I get letters from
that talk to crowds, instead of a particular person. When you write
your letter you will want to talk about what's been happening in your
life and in your practice, and not just their lack of health care or
on the agenda is personal.
– What do I mean by personal? Let me explain. You want
patient reactivation letters to look very personal. So if
you know how to do
this, you can use the mail-merge function on your computer to
personalize all the letters with the recipient's name and address.
This is a must.
you address everyone’s letter as Dear Friend, it more or less defeats
the purpose. You want it to say their first name if possible.
don't use labels either. You want the envelope to look as
possible. That means you use a #10 envelope, you hand address the
envelope and you place your street address, city and state in the upper
left hand corner.
4. Check Your
– Before you send your patient reactivation letter, go back into your
as far back as you can. Remember, a patient that came back to you two
years ago still has a better chance of coming back to you than someone
who has never heard of you before.
I can tell you from my research,
all of this has been tested.
It’s important that you
reasoning behind all of these points and do exactly what I’m telling
you to do. The
more personal, the better.
5. Follow Up
Is Imperative to Your Success - One week after the letter
is sent out, you can do one of two things.
can follow up with an additional letter, or better yet, you should
follow up with a personal phone call. In all cases, this one phone call
from you personally will increase your conversion rate more than you
can imagine and this one follow up step can help you reactivate more
patients than if this last step was not implemented.
With a good
letter and a good follow up phone script and campaign, you can be well
on your way to utilizing one of the most effective marketing strategies
for building your practice internally – helping you reactivate
The research confirms what you already
suspect: You have nothing to lose and everything to gain from
implementing a well-planned reactivation program.
own reactivation research project and learn from the reasons given by
your patients, why they are not making appointments again.
use this information to modify or improve your office procedures
accordingly. Remember, there are 25 million people out there waiting to
come back to chiropractic. You need to keep this in mind when you’re
sending out your chiropractic reactivation letters and making the
follow up phone
Listen, if you are tired of struggling
and want access to the special Chiropractic
Reactivation Letters kit that works like
there is no tomorrow and will bring back large numbers of inactive
patients, without any hassles.
If you are ready to make REAL,
CONSISTENT connections with these groundbreaking letters, then you've
Because there is no limit to the number
of patients that will call you
because they know you cared enough about them to contact them.
If you are ready to change your
financial destiny – FOREVER – then click on the 100% secure "Add to
cart" link below and
blow the roof off your practice!!
One Pay: $97
Two Pay: $48.50
one of the things that Chiropractors are Nortorious for is "sitting on
can't even begin to tell you how many of my Chiropractor friends have
had Golden Oppotunities pass them by, simply becuase they couldn't make
the other hand, am a "decision maker". I'm not afraid to try
Donald Trump once said, "Most people think small
because most people are afraid of success, afraid of making decisions,
afraid of winning. And that gives people like me a great advantage.
Sometimes it pays to be a little wild."
have no idea whether or not it will work...and becuase of that, I have
an unfair advantage over most people...and that's the reason my
practice generated over $700,000 last year.
So, to make this a little easier on you and get you to make a decision
I'm going to offer you a 30
Day, No Questions Asked, Iron Clad, Money Back Guarantee!
you don't see an ROI with these Chiropractic Reactivation Letter,
simply send me an email to let me know you want a refund and I'll
gladly refund every last penny...period.
I'm excited for you!!!
you get your copy of the Chiropractic
Reactivation Letters, you’re going to be floored!
reactivation letters blow all other reactivation letters right
of the water and they're going to be all yours!!! ...sitting in your
arsenal ready to deploy at your convenience! Now this is what
call a SECRET WEAPON!!!
ready to change your pratice, if you’re tired of struggling, if you
want to do something that will actually be easy, effective and make you
more money, get the Chiropractic
Reactivation Letters today!